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As part of the Group’s communication strategy, the new website will continue to reinforce Paragon’s areas of expertise and will focus on the specialist divisions offered from the French manufacturing facilities, which include Paragon Services, Paragon Transaction, Paragon Identification and the Business Equipment division.
Iain Black, Group Sales and Marketing Director said: “The Paragon Group is unified by a strong brand identity that reinforces our global expertise. Through the development of the French website, we are able to communicate directly with the audience about our strengths in key European locations and reinforce the services we offer to a global audience.
He added: “With a number of Paragon businesses based in France and each of these locations specialising in a different offering, it makes sense that we communicate our successes and new product developments to our customers, wherever they may be based.”
Working with a strong European and global customer base, Paragon is able to provide its clients with supply chain efficiencies, calling upon its streamlined distribution channels. Using the website to communicate this to clients alongside the fact that Paragon manufactures specialist products in each of its European facilities places the company as an obvious choice for those wanting to work with a global print provider.
Employing 1,160 people across Europe and with revenues of €160m, the Paragon Group is a market leader in the provision of print services. Paragon is a privately held, management owned company, committed to the sector and to providing customer focused services.