Web-to-print
Dynamic templating
Dynamic templating provides a guided process for editing documents online, from business stationery to marketing collateral, and direct mail documents.
By using a web-form or editing online through a web browser, you can edit specific text, images or other variable information without changing other parts of the document. Our system allows you to select and highlight content, edit text, apply formatting, move elements around, and add new text, images and shape.
You can determine the amount of control you want to give your customers. You can give full control and let them change almost anything they want or you can lock down part of a document and limit control to only a select group of editing tasks.
This is particularly useful in situations where an individual needs marketing materials that follow corporate identity and branded guidelines, yet deliver a customised message for a particular event or recipient.
Features
- Fit text automatically
- Reduces text size to fit into restricted space
- Replace position of image by flexing the layout while maintaining the integrity of the design
- Composition and output in over 60 languages, including Asian languages such as Chinese and Japanese
- Unlimited variability: Everything can be variable
- Content
- Size and position of each design element
- Appearance and attributes of each design elements
- Number and size of pages
- Delivery of method (print, Web, email…)
- The output format
Personalised Marketing Campaigns
It has been proven that personalised messages combined with highly relevant content increase response rates and customer retention, which subsequently generates a stronger return on your marketing investment.
By linking our dynamic templating system to a database of customer information, you can drive highly personalised marketing campaigns.
Our system inserts information such as names, addresses and any other variable information from a customer database into each document, allowing you to create customised and targeted marketing campaigns.